“The more I know, the more you know” Using culturally responsive marketing strategies to develop tools that increase awareness about clinical trials among Black communities
Using marketing communication strategies is a low-tech, pragmatic approach to effectively produce health information that is meaningful, can be tailored for specific audiences, and disseminated to broader audiences.
Authors
- Jonathan Sommers (ORCID: https://orcid.org/0000-0002-8230-917X)
- Ryan Huu-Tuan Nguyen (ORCID: https://orcid.org/0000-0002-8863-6649)
- Tigist Mersha
- Leslie R. Carnahan (ORCID: https://orcid.org/0000-0002-5813-2757)
- Vida Henderson (ORCID: https://orcid.org/0000-0001-5799-0664)
- Eliza Brumer Cohn (ORCID: https://orcid.org/0009-0006-8494-7593)
- Kent Hoskins (ORCID: https://orcid.org/0000-0001-8712-0299)
- Kauthar Salum
- Ana Williams Waite
- Robbin Block
- Michelle Kolpack
Institutions
- Advocates for Youth (US)
- University of Illinois Chicago (US)
- University of Chicago (US)
- Fred Hutch Cancer Center (US)
- Block Engineering (United States) (US)
Publication Details
- Journal
- BMC Public Health
- Published
- 2025-09-01
- DOI
- https://doi.org/10.1186/s12889-025-24194-x
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- University of Illinois at Urbana-Champaign
- University of Illinois at Chicago