Role of Social Media in Enhancing English Language Proficiency Among Students: Case Study at a Public University in Pahang

This study examines the role of social media in enhancing English language proficiency among bachelor’s degree students from one public university in Pahang, Malaysia. The objective of this study is to examine the role of social media in enhancing English language proficiency among students and to study the relationship between the role of social media and students’ English proficiency. This study investigates the impact of platforms like TikTok, Instagram, and Facebook on students’ skills in reading, writing, speaking, and listening, as these platforms are increasingly utilized for educational purposes. Using a correlational research design, data were collected from 196 students through a structured questionnaire. A probability sampling technique was used. The results were analyzed using the Statistical Package for the Social Sciences (SPSS) Version 29. The findings indicate that social media offers unique opportunities for immersive and interactive language learning by providing authentic contexts, user-generated content, and informal communication practices. The study underlines the potential of social media as a complementary tool to traditional language education, advocating for strategic frameworks that harness its benefits while addressing its limitations. These findings offer valuable insights for educators, policymakers, and researchers aiming to optimize social media as a resource for language learning in higher education. This study will help students and the public gain a better understanding of the true role of social media. It emphasizes that social media is not only for entertainment but can also be a valuable tool for learning and education.