SOCIAL NETWORKS AND THEIR INFLUENCE ON THE DEVELOPMENT OF LITERARY GENRES AND STYLES

As literature evolves alongside society, new forms of expression emerge to reflect the changing experiences, values, and technologies of each generation.The article analyzes social media platforms such as Instagram, TikTok, and Wattpad which have become fertile ground for the rise of new literary genres in the 21st century.These genres are reshaping how stories are written, shared, and consumed.Such modern genres as instapoetry, webnovel, and romantasy demonstrate that literature continues to serve as a mirror to society.It is shown how these forms of digital literature resonate strongly with youth, offering them immediate, emotionally charged, and visually appealing narratives that reflect their daily lives, inner struggles, and social realities.Instapoetry expresses raw emotion in brief yet powerful lines; webnovels deliver long-form storytelling in a serialized and interactive format; and romantasy often blends compact storytelling with vivid emotional arcs, sometimes supported by visual or sensory cues.These works are not only artistic outputs but also powerful tools for communication and identity formation among young readers and creators.A special focus is placed on the influence of media technologies on literary change, culminating in an analysis of how digital platforms have created a new literary ecosystem.This includes a discussion of blogs, e-books, social media, and the rise of user-generated narratives such as fanfiction and online serials.The article offers a comparative analysis of the genres of instapoetry, webnovels, and romantasy.Each genre is discussed in terms of structure, dominant themes, emotional tone, and reader interaction.Selected examples are examined to illustrate how these forms deliver powerful messages through minimal text and often strong visual or interactive elements.