APPLIED ASPECTS OF MANAGING AN ENTERPRISE'S COMPETITIVENESS IN THE CONTEXT OF DIGITALIZATION

This study examines the need to increase the competitiveness of domestic enterprises, as well as the role of digitalization in this process. It explores the impact of digitalization on the components of sustainable development. The study presents a mechanism for managing the competitiveness of an organization in the context of sustainable development, taking into account the factors of digitalization. It highlights the key directions for managing the competitiveness of an enterprise. The study emphasizes the need to develop new strategies aimed at strengthening the competitive position of domestic enterprises.