ON THE ISSUE OF ANTI-CRISIS MANAGEMENT OF INDUSTRIAL ENTERPRISES

The article discusses certain issues of anti-crisis management. It is shown that anti-crisis management of economic entities is a permanent anti-crisis phenomenon, an inseparable component of any industrial economic entity, but in each specific case it acquires distinctive and unique features. The change of paradigms of anti-crisis management on the scale of industrial enterprises contains an evolution characterized by the disorganization of the economic field, from the initial post-Soviet period, when the key goal of industrial enterprises was to strive for selfsurvival, to the current moment, when more and more attention is being paid to the sustainability of industrial enterprises. The article examines the external and internal conditions that give rise to crisis phenomena in the economic life of enterprises, including those that need to be addressed in light of new challenges.