THE LABOR MARKET AND ITS RISKS FOR HI-TECH COMPANIES

The article examines the specifics of the organization of high-tech companies and the risks associated with their activities related to the formation of intellectual capital, the development of cognitive competence of the organization, the creation of teams of highly qualified specialists necessary for the effective implementation of innovative technologies and the creation of new products. Attention is focused on the development of an effective HR management model in high-tech companies. The features of intellectual activity of Hi-tech companies in the context of effective human resource management and overcoming labor market risks for Hi-tech companies are investigated. It is concluded that it is necessary to shift priorities in the activities of high-tech companies from the product itself towards customer orientation and building effective implementation processes. The article also pays considerable attention to the transformative impact of digital technologies and artificial intelligence on the labor market and its consequences for high-tech companies. The influence of the companies themselves on the labor market and on their internal environment in order to transform the traditional structure into a creative and sustainable one is revealed.