Ethical challenges using technology in sport competitions

Purpose: this research aims to evaluate the main challenges and potential drawbacks of tech introduction in sports, which may have an influence on their measures and the utility of innovative technologies.Design/methodology/approach: Considering Ethics in Sports, Ethics Measures, and Tech Benefits, a quantitative descriptive statistical analysis was carried out.Findings: the main consequences of introducing technology into sport influence both the measures and the usefulness of innovative technologies.Research limitations/implications: The limitations of this study include the fact that the data was self-reported and that it was a cross-sectional design, which may cause a conscious or unconscious bias.Practical implications: Ethical aspects of the use of technology need to be considered, such as justice and equity.Social Implications: It is well known that some technologies and tools, such as artificial intelligence, augmented reality (AR), or virtual reality (VR), can improve performance in sports. However, not all athletes, coaches, or sports clubs have access to these types of resources, which raises an ethical question regarding parity or fairness in competitions.Originality/value: this research find challenges and potential drawbacks of introducing technology into sport influence both the measures and the usefulness of innovative technologies.