Research on the Communication of Traditional Chinese Medicine Culture Based on Cognitive Metaphor

The article analyzes the deep logic behind the language of traditional Chinese medicine, through concrete examples of entity metaphor, spatial metaphor, and structural metaphor.Traditional Chinese Medicine (TCM) is a profound system with concepts and theories that are replete with cognitive metaphors. In an era of globalization, the dissemination of TCM culture has become a crucial task. While language translation is an essential part, the conveyance of human-centered thinking is equally vital for a comprehensive understanding of TCM.The purpose of this article is to delve into the deep-seated logic within TCM language by examining concrete examples of entity, spatial, and structural metaphors. This is aimed at enhancing the overseas dissemination of TCM culture.The research analyzes real-world examples of entity, spatial, and structural metaphors within the language of TCM. These examples are carefully selected from various TCM classics and contemporary TCM literature.Through the analysis, commonalities in human experience have been identified from the cognitive experience and embodied environment. These commonalities serve as the foundation for a shared understanding.In conclusion, by leveraging metaphorical thinking, clear and accessible cognitive paradigms have been provided for non-TCM-familiar audiences. This research thus paves the way for the more effective overseas dissemination of TCM culture.