Business Performance Analysis of Universitas Trunojoyo Madura Salt Pond Production

Background: The Universitas Trunojoyo Madura is a state university in Madura that contributes to the development of Madura's potential, one of which is the salt field. To support the program, Universitas Trunojoyo Madura prepared a salt laboratory as a test site for salt production with an area of 4 ha in Padelegan Village, Pamekasan Regency. Owing to capital constraints, the Universitas Trunojoyo Madura salt pond land still does not produce salt. From the result of this research, it is hoped that there will be recommendations related to the development of Universitas Trunojoyo Madura salt ponds for optimization of Universitas Trunojoyo Madura salt pond production operations.Purpose: This study was conducted to determine the amount of salt business production costs, the amount of capital needed, and the income obtained from salt production business activities. In addition, the purpose of this study is to analyze the performance of the Universitas Trunojoyo Madura salt pond business so that it can be known whether the salt business in Universitas Trunojoyo Madura salt ponds is feasible or not. Design/methodology/approach: The method used in This study employed a quantitative descriptive method. This research was conducted from August to December 2023, and the object of this study was the Universitas Trunojoyo Madura salt pond located in Padelegan Village, Pamekasan Regency. Findings/Result: Based on this research, an R/C ratio value of 2,25, indicates that for every IDR100, cost incurred for salt ponds, a receipt of IDR225 will be obtained,. In addition, based on the results of the break-even point analysis, salt production in the Universitas Trunojoyo Madura ponds will break even when producing as much as 177 tons or IDR299,731,818, which is still below the total crop yield in one year of 480 tons or equivalent to IDR816,000,000.Conclusion: This study shows that salt production in the Universitas Trunojoyo Madura salt pond land can be carried out based on the results of business performance analysis, such as profit analysis, R/C analysis, and break-even point.Originality/value (State of the art): This study examined the business performance analysis of Universitas Trunojoyo Madura salt pond by comparing costs and prices that will be obtained from the salt production process on the land Keywords: business performance analysis, salt production, Madura, R/C ratio, profit analysis