STUDY ON THE FRAMEWORK OF THE IMAGE OF MEGACITIES IN CONTEMPORARY SOCIETY (PART 2) : DEPICTION FORM THROUGH CAMERA TECHNIQUE AND SCENE ORGANIZATION OF CHINESE MEGACITIES’ AND SUPERLARGE CITIES’ MUNICIPAL PROMOTIONAL VIDEOS

China’s rapid economic development and mass construction wave have propelled its cities into dramatic modernization since the reform and opening-up, with some as competitive global megacities. In line with global city marketing trends, Chinese local governments have created city promotional videos to attract attention and share information domestically and internationally. Eighteen city promotional videos from populous, economically significant cities were analyzed. This study discussed the form of depiction based on camera techniques and scene organization, followed by a comprehensive analysis. Through this, patterns are conducted to clarify how video media characteristics influence the framework of city image formation.