STUDY ON THE IMAGE AND SATISFACTION EVALUATION OF URBAN CENTERS BY RESIDENTS OF REGIONAL CITIES

In this study, with the aim of gaining insight into the improvement of the attractiveness of urban centers, we conducted a questionnaire survey of residents in Sapporo, Sendai, Hiroshima, and Fukuoka to understand their image and satisfaction evaluations of urban centers. We then analyzed the relationship between these and overall attractiveness. The results showed that in all cities, the greatest influence on overall attractiveness was found in image and satisfaction evaluations related to eating, drinking, shopping, and walkability, regardless of age and whether or not the respondents were city center residents.