A Study on the Factors influencing Purchase Intention of Battery Electric Vehicles (BEVs) in Uttar Pradesh

This study examines the factors influencing the purchase intention of Battery Electric Vehicles (BEVs) in Uttar Pradesh, an emerging market for sustainable mobility. Drawing on both primary and secondary data, including a structured survey of 251 respondents across urban and rural areas, the research evaluates the impact of economic factors, environmental attitudes, product performance, charging infrastructure, marketing and government policies on consumer intent. Findings reveal that socio-demographic variables such as income and education significantly shape consumer attitudes, while subsidies, perceived cost savings and environmental awareness positively influence adoption. Product-related attributes, particularly vehicle performance and charging availability, are critical determinants of purchase intention. Although government incentives, marketing strategies and peer influence exert moderate effects, barriers such as high upfront costs, limited charging infrastructure and concerns over battery life hinder wider adoption, especially in rural areas. Urban consumers exhibit stronger adoption intent, driven by incentives, environmental concerns and fuel cost savings. The study highlights the need for supportive policies, infrastructure development and awareness initiatives to accelerate BEV adoption in India.