Beyond the Purchase: The Role of Perceived Usefulness, Trust, and Ease of Use in Sustaining Customer Engagement with Digital Healthcare Platforms

The rapid acceptance at large scale of digital healthcare platforms has encouraging potential for the reorganization of health management (Abernethy et al., 2022). Ultimate future success and growth of these digital platforms relying on sustained customer interaction at all(Engert et al., 2023). The contemporary research worked on relevant recent data by conducting survey to discover what are the determinants of continuous customer interaction with digital platforms. The result of the study derives on from the theoretical frame basic research on technological acceptance model called TAM (Davis, 1989), with focusing on concepts that which measured by using the structured questionnaire: by using construct on perceived ease of using technology, its usefulness, and Trust (AlAjmi et al., 2024; Nguyen et al., 2024). Starting with secondary analysis to conducted survey on 400 respondents, researchers studies on the all thee construct and related Customer engagement (CE) in digital health care platforms. Data analysis using correlation, ANOVA, multiple regression model use to predict the inter-relationships between antecedents and customer engagement (CE). Researcher’s conclusions suggest usage and usefulness are the foundation stone impact on trust, which lead to customer engagement. These research work offer valuable insights to digital health platform creator and those who offer related services. Result emphasizing on the requirement of creating usefulness, trustworthy, and easy-to-use digital platforms framework for the long-lasting relation with customer loyalty and engagement.