Customer Perception Towards Private Label Brands in Retail Outlets
In retail business environment, it is challenging for retailers to retain their customer base and seek their loyalty. Private label brands (PLBs), are exclusive offerings of the retailers, consequently, they are given special emphasis by retailers while formulating strategies to seek store loyalty.
Authors
- C. Reddy
Institutions
- Management Research Institute (US)
Publication Details
- Journal
- International Journal For Multidisciplinary Research
- Published
- 2025-08-30
- DOI
- https://doi.org/10.36948/ijfmr.2025.v07i04.54687
- Primary Topic
- Intellectual Property Law
- Type
- article
- Field-Weighted Citation Impact
- 0.00