Impact of Celebrity Endorsement on Customer Engagement Behaviour and Loyalty an Empirical Study among Customers in Cosmetic Sector
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Authors
- S.M. Venkatachalam
- S Sivaranjani
Publication Details
- Journal
- International Journal of Services and Operations Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijsom.2025.10073188
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00