Narrative, Identity and Communication: The Construction Status and Optimization Path of "Chinese Story" in Online Movies

As an important form of online art, online films bear significant responsibilities and missions in promoting the main melody and inspiring positive energy. Given the young demographic of online film audiences, telling stories that align with the main melody, conveying the values of truth, goodness, and beauty, and inspiring positive energy among young audiences while guiding them to enhance their moral judgment and sense of honour are inherent requirements for online films to strengthen their positive orientation. Although the box office revenue of online films has been growing year by year, and an increasing number of films have achieved both box office success and critical acclaim, the overall quality of online films still needs improvement, and their ability to tell Chinese stories effectively remains underdeveloped. Based on an analysis of the current state and issues surrounding online films in telling Chinese stories, this paper proposes three pathways for online films to effectively tell Chinese stories.