Cross-Strait Interactions, Exchanges, and Integration Between Zhoushan and Taiwan as Documented in the Taiwan Nichinichi Shinpo During the Late Qing and Republican Period

This study analyzes the communication strategy of Xinwen Lianbo on rural revitalization from the perspective of agenda-setting theory. Through content analysis of 427 reports (January 2023 to June 2024), it identifies a structural imbalance in agenda setting—overemphasis on industry and ecology, neglect of culture and organization—coupled with a lack of farmer subjectivity and critical depth. Optimization strategies are proposed to enhance communication effectiveness by diversifying, innovating narratives, and strengthening interaction.