"Front" of Urban-Rural Cultural Neighborhood Communication

To delve into the predicaments in urban-rural cultural integration, analyze the underlying essential issues, and explore paths and strategies for advancing the equalization of urban-rural public cultural services, this paper, in combination with the Neighborhood Communication Theory, proposes an "Institution-Technology-Society" three-dimensional analytical framework. It examines the communication mechanisms, spatial production, and governance models in the process of urban-rural cultural integration, and reveals the interactions among the three.The study finds that although the urban-rural dual structure is gradually dissolving, obstacles to the flow of cultural identity and emotional identity still exist, leading to a widening gap between urban and rural cultures. Through institutional innovation and digital technology empowerment, urban and rural cultures can break through geographical and institutional restrictions to achieve cross-boundary flow, promoting the gradual integration of cultures. Moreover, the equalization of urban-rural public cultural services is an important foundation for advancing urban-rural integration. Only through multi-dimensional cooperation in institutional design, technical support, and social interaction, and by enabling township public cultural spaces to exert a "front effect", can true urban-rural cultural integration be achieved.