Electoral Rights in Modern Digital Transformation Processes: Counteraction to Manipulation, Disinformation and Protection of Private Information.

The article is devoted to a comprehensive analysis of the manifestation of electoral rights and their modification through digital transformation processes through the analysis of the problems of legal regulation of such aspects as disinformation, manipulation, personal information about the voter. Considerable attention is paid to the role of artificial intelligence in the electoral process, its positive and destructive capabilities are identified. It is generalized that elections provide people with the opportunity for free, direct expression of will, thus ensuring political participation in public affairs. Participation in public affairs is more than just a right, it is an integral element of democratic governance, allowing people to express their will, thereby contributing to the consolidation of sustainable democracies. However, elections can also exacerbate existing tensions in societies, especially during complex transformations and crises, including climate change, rising inequality and armed conflicts, which leads to a greater risk of human rights violations. Globalization is transforming all social processes, and the electoral process and the exercise of political rights are no exception. Today, we should talk about rapidly changing paradigms, which are often problematic to normalize and regulate due to the bifurcation of the phenomenon and hypertemporality. The author indicates that the use of the specified potential of the digital society, together with a number of positive factors, contains the potential for abuses that can undermine the integrity of elections and the democratic nature of processes. These include manipulation, disinformation, threats of unlawful dissemination of voter personal data and illegal use of artificial intelligence. The need for comprehensive legal regulation of the specified issues and updating of electoral legislation taking into account the identified threats is identified. The article identifies the need to standardize methods for protecting elections from potential attempts at information manipulation, cyberattacks, data leaks, and hybrid threats, since the transformation of modern social space and legal reality towards digitalization requires the protection of networks and information systems related to elections, as well as their users, from cyber threats. Keywords: electoral rights, manipulation, disinformation, elections, personal data, artificial intelligence, digital society, authorities, globalization, legal regulation, communications, expression of will, the right to participate in the management of state affairs.