DEVELOPING A COMPANY'S MARKETING STRATEGY USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES

The article examines the key aspects of developing a marketing strategy using artificial intelligence (AI) technologies. Special attention is given to AI capabilities such as big data analysis, target audience segmentation, communication personalization, consumer behavior prediction, automation of routine processes, optimization of marketing budget allocation, etc. The article explores key AI technologies, including machine learning, natural language processing, and deep learning, while also identifying potential risks and limitations of AI implementation in marketing practices. It is concluded that the use of artificial intelligence is becoming a critical factor in enhancing companies' competitiveness in the modern market and opens new opportunities for improving the effectiveness of a company's marketing strategy.