GIG ECONOMY IN RUSSIA: FEATURES, TRENDS, PROBLEMS AND SOLUTIONS

The article examines the phenomenon of the gig economy in Russia, analyzes its features, development trends, advantages and problems, and also proposes ways to solve existing challenges. The purpose of the study is to analyze the development of the gig economy in Russia in the context of global trends. The study is based on the analysis of data obtained from open sources in the Russian segment of the Internet, including statistical data, analytical reports, research by consulting companies and publications in the media. It is emphasized that the gig economy has significant potential to stimulate economic growth and increase employment, but for its implementation, it is necessary to solve a number of regulatory and socio-economic problems. Main results: the key drivers of the sector’s growth (digitalization, change in labor values) have been identified, the problems (legal insecurity, tax gaps) have been systematized, and measures have been proposed to integrate gig workers into the formal economy. Particular attention is paid to the adaptation of international regulatory experience to Russian realities.