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The use of information technology in sales is inevitable. There are many approaches that can be used such as developing an online store or joining a popular marketplace. Micro, Small and Medium Enterprises (MSMEs) can use the above methods, but still encounter obstacles such as lack of digital literacy and high resource and cost requirements. Developing a marketplace to support MSMEs also has its own challenges such as high technical requirements and costs. Therefore, this study offers a solution that takes a middle ground by building a distributed marketplace by sharing the technical burden of the marketplace with developers and MSME actors while still prioritizing efficiency and ease of operation.
Authors
- Haddad Sammir
- Khairil Hamdi
Publication Details
- Journal
- Jurnal Manajemen Teknologi Informatika
- Published
- 2025-08-31
- DOI
- https://doi.org/10.70038/jentik.v3i2.167
- Primary Topic
- Management and Optimization Techniques
- Type
- article
- Field-Weighted Citation Impact
- 0.00