Factors Affecting Entrepreneurial Intentions among Undergraduate Students in Perak

This paper explores the factors influencing entrepreneurial intentions among undergraduate students in Perak. Recognizing that entrepreneurial intentions serve as a key precursor to entrepreneurial behavior, we specifically examined the impacts of attitudes towards behaviour, relational support, subjective norms, entrepreneurship education, perceived behavioural control on entrepreneurial intention. These factors are tested among the undergraduate students because they are representing the future drivers of economic growth. Using the theory of planned behavior, a research model is developed highlighting the important elements shaping students' intentions to pursue entrepreneurship. As of now, data collection is underway. It is hoped that the findings of this study are expected to offer valuable insights to different parties such as policymakers and educators seeking to understand how entrepreneurial mindsets can be used to support business ventures among youth. From a practical standpoint, more business ventures can drive sustainable economic development and enhance the resilience of our economy.

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Publication Details

Journal
Journal of Advanced Research in Marketing and Management
Published
2025-08-27
DOI
https://doi.org/10.37934/jarmm.2.1.2733
Primary Topic
Entrepreneurship Studies and Influences
Type
article
Field-Weighted Citation Impact
0.00
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article

Factors Affecting Entrepreneurial Intentions among Undergraduate Students in Perak

Siew‐Phaik Loke, Chan Xiao Tung
Journal of Advanced Research in Marketing and Management
Entrepreneurship Studies and Influences
article

Factors Affecting Entrepreneurial Intentions among Undergraduate Students in Perak

Siew‐Phaik Loke, Chan Xiao Tung
article en

Abstract

This paper explores the factors influencing entrepreneurial intentions among undergraduate students in Perak. Recognizing that entrepreneurial intentions serve as a key precursor to entrepreneurial behavior, we specifically examined the impacts of attitudes towards behaviour, relational support, subjective norms, entrepreneurship education, perceived behavioural control on entrepreneurial intention. These factors are tested among the undergraduate students because they are representing the future drivers of economic growth. Using the theory of planned behavior, a research model is developed highlighting the important elements shaping students' intentions to pursue entrepreneurship. As of now, data collection is underway. It is hoped that the findings of this study are expected to offer valuable insights to different parties such as policymakers and educators seeking to understand how entrepreneurial mindsets can be used to support business ventures among youth. From a practical standpoint, more business ventures can drive sustainable economic development and enhance the resilience of our economy.

Journal of Advanced Research in Marketing and ManagementVol. 2(1)
Quest International University Perak (MY)
Openalex Percentile: Top 69%
Entrepreneurship Studies and Influences
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