Understanding the Role of Demographic Factors in the Adoption of Digital Payment Systems

The rapid growth of digital payment technologies, which are now playing a significant part in the cashless economy, has drastically altered the global financial landscape. This research, which focuses on the consumer behaviour of digital payments, looks at how digital payment systems are used. About the integration of these systems concerning customer engagement and operational efficiency that influence consumers' uptake of e-wallets, mobile banking, and contactless payment, this study intends to explore the psychological and demographic factors that influence consumer adoption of digital payments. Statistical methods are utilized to analyse the data; in this case, the chi-square test will be employed. The study concluded with suggestions to the improve digital infrastructure and the finding that demographic demographics have a major impact on the adoption of digital payment systems.

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Publication Details

Journal
Journal of Advanced Research in Marketing and Management
Published
2025-08-27
DOI
https://doi.org/10.37934/jarmm.2.1.3438
Primary Topic
Technology Adoption and User Behaviour
Type
article
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article

Understanding the Role of Demographic Factors in the Adoption of Digital Payment Systems

Shamilene Sivagnanam, Parveen Banu. K
Journal of Advanced Research in Marketing and Management
Technology Adoption and User Behaviour
article

Understanding the Role of Demographic Factors in the Adoption of Digital Payment Systems

Shamilene Sivagnanam, Parveen Banu. K
article en

Abstract

The rapid growth of digital payment technologies, which are now playing a significant part in the cashless economy, has drastically altered the global financial landscape. This research, which focuses on the consumer behaviour of digital payments, looks at how digital payment systems are used. About the integration of these systems concerning customer engagement and operational efficiency that influence consumers' uptake of e-wallets, mobile banking, and contactless payment, this study intends to explore the psychological and demographic factors that influence consumer adoption of digital payments. Statistical methods are utilized to analyse the data; in this case, the chi-square test will be employed. The study concluded with suggestions to the improve digital infrastructure and the finding that demographic demographics have a major impact on the adoption of digital payment systems.

Journal of Advanced Research in Marketing and ManagementVol. 2(1)
Sri Ramakrishna Institute of Paramedical Sciences (IN), Ramakrishna Mission Vidyalaya (IN)
Openalex Percentile: Top 77%
Technology Adoption and User Behaviour
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Understanding the Role of Demographic Factors in the Adoption of Digital Payment Systems — Shamilene Sivagnanam, Parveen Banu. K · Journal of Advanced Research in Marketing and Management (2025) | TGRS Research Map | TGRS