Green Communication and Ecological Exploration of the Digital Museum of Intangible Cultural Heritage in Shaanxi

The Intangible Cultural Heritage (ICH) Museums in Shaanxi embody the ancient genes and cultural wisdom of the Sanqin region. In the era of rapidly advancing information technology, the transmission of intangible cultural heritage is challenged by modern civilization and foreign cultural influences. A lack of awareness and appreciation among younger generations has led to the disappearance or endangerment of many ICH items. The construction of Shaanxi's Digital Museum of Intangible Cultural Heritage has played a crucial role in promoting the preservation of these traditions. However, its communication strategies and ecological framework remain in need of improvement. This study uses questionnaire surveys to examine public awareness, usage, promotion, and dissemination channels related to Shaanxi’s digital ICH museum. Based on the current status and user experiences, the paper explores strategies for green communication and dissemination ecology, offering new perspectives for the construction and inheritance of digital ICH museums in China.