Strategi Pemasaran Konten TikTok di PT. Dthree Sukses Mulia Tasikmalaya

This study aims to analyze the TikTok content marketing strategy implemented by PT. Dthree Sukses Mulia Tasikmalaya and to identify the factors hindering its effectiveness. The method used in this research is descriptive qualitative, with data collection techniques including observation, documentation, and interviews with the company's internal parties. The results show that the TikTok content marketing carried out by the company has been implemented, although improvements are still needed. This indicates that PT. Dthree Sukses Mulia Tasikmalaya has applied several key aspects of content marketing strategy, such as brand positioning, setting measurable content goals, and producing engaging and creative content formats. The company also has a structured editorial calendar and team workflow. Additionally, the content production and distribution activities have been carried out systematically; however, performance evaluations of the content remain limited. These limitations hinder the overall effectiveness of content marketing, as reflected in the relatively high content views that do not correspond to increased sales conversions. This study recommends the development of a more structured, varied, and evaluative content strategy to ensure the company’s digital marketing objectives can be achieved sustainably.