ENHANCING MENTORSHIP FOR SMALL FOOD BUSINESS: ROLE OF INTERACTION FREQUENCY ON ENTREPRENEURIAL EFFORT AND COMMITMENT

Small food businesses often face challenges due to limited resources and capacity, making it difficult to maintain consistent effort and achieve long-term goals. Effective mentorship has emerged as a crucial solution. This research examined the direct impact of interaction frequency on entrepreneurial effort and its influence on task completion and venture goal commitment within the context of small food businesses...