Consumer Behavior and Sustainability: What We Still Need to Know

Purpose: To highlight the major motor theme and the author’s contribution, amongst other indicators about consumer behavior and sustainability. Methodology/approach: Systematic Literature Review. To select the papers to be included, we retrieved all articles from the Scopus and Web of Science (WoS) databases about subject. By means of bibliometric review we identified motor theme and conduced the review on papers of motor theme. Originality/Relevance: This work compiles previous research about consumer behavior and sustainability and theories used, accessing motor themes and gaps not being addressed in previous studies, being a valuable reference for researchers who intend to contribute with this research area. Key findings: This work shows motor themes in consumer behavior and sustainability, the most productive/influential documents, authors and potential areas of research related with consumer behavior and sustainability. The work aims to support researchers in responding to the challenges of sustainability and consumer behavior. Theoretical/methodological contributions: This paper aims to serve as a basis for further research in sustainability and consumer behavior. This study contributes to overall understanding of the knowledge structure consumer behavior and sustainability motor themes based on quantitative and graphical knowledge mapping analyses in consumer behavior and sustainability and suggestions for future research.