STRATEGIC MANAGEMENT AND IMPROVEMENT OF NATIONAL EXPORT SUPPORT AND PROMOTION SYSTEMS TO ENSURE SUSTAINABLE DEVELOPMENT

The article provides an overview of the main components of national export support and promotion systems. The objective of this article is to substantiate and propose directions and mechanisms for improving the system of support and promotion of Ukrainian exports through strategic management to ensure sustainable development. The study applied a range of methods to ensure a comprehensive analysis. Systemic and structural approaches were employed to examine economic processes and trends relevant to enhancing the effectiveness of Ukraine’s national export support and promotion framework. Methods of analysis and synthesis were used to examine the current state and modernisation of the export strategy. Quantitative and qualitative comparative techniques were used to evaluate macroeconomic indicators across various countries, trace structural shifts in the global economy, and indicators of economic activity of Ukraine. Additionally, deduction and theoretical generalisation served as the basis for formulating proposals aimed at increasing the efficiency of national mechanisms for export promotion. For a better understanding of market trends, an analysis of key sectors of export of goods and services was carried out. Considerable attention was paid to the study of the current state of Ukrainian international trade, in particular, the dynamics of exports and imports, with a classification of the main trends affecting these processes. A separate direction of the research was the modernization of the Export Strategy of Ukraine, within which potential export sectors were identified and a Roadmap for entering foreign markets was developed. The system of modernization of Ukrainian exports is presented and possible scenarios for the development of export activity are modeled. Additionally, the article has developed an econometric model that allows assessing the impact of exports on the gross domestic product of Ukraine. The coefficient of determination reveals that 51% of the variation in GDP is explained by export performance, while the remaining 49% depends on other factors. Based on the results of the analysis, it was established that exports have a significant impact on GDP, but other factors, such as domestic consumption and investments, also play a significant role. The conclusions of this study may serve as a valuable foundation for developing an effective and resilient foreign trade policy, strengthening institutional mechanisms of export promotion, and supporting sustainable economic development in Ukraine.