CURRENT TRENDS AND FUTURE PERSPECTIVES IN PRINTING AND PUBLISHING TECHNOLOGIES

This study examines the recent transformations in printing and publishing technologies and evaluates Turkey’s position within the sector. With the rapid acceleration of digitalization, e-books, open-access platforms, and online publishing have emerged as strong alternatives to traditional printing. At the same time, artificial intelligence is playing an increasingly significant role in content production and distribution processes; while it facilitates tasks such as editing and translation, it also raises ethical debates. In terms of sustainability, environmentally friendly inks, recyclable papers, and energy-efficient production techniques stand out. The study analyzes the current situation in Turkey through open-access policies, the contributions of national platforms (DergiPark, ULAKBİM), and domestic digital publishing initiatives. In addition, a SWOT analysis is used to evaluate the sector’s strengths, weaknesses, opportunities, and threats. The findings indicate that the future of publishing will be shaped at the intersection of hybrid models, AI-assisted content management, and sustainability principles.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0905/a.php" alt="Hit counter" /></p>

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Publication Details

Journal
European Journal of Management and Marketing Studies
Published
2025-08-29
DOI
https://doi.org/10.46827/ejmms.v10i2.2023
Primary Topic
Library Collection Development and Digital Resources
Type
article
Field-Weighted Citation Impact
0.00
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article

CURRENT TRENDS AND FUTURE PERSPECTIVES IN PRINTING AND PUBLISHING TECHNOLOGIES

Osman Utkan
European Journal of Management and Marketing Studies
Library Collection Development and Digital Resources
article

CURRENT TRENDS AND FUTURE PERSPECTIVES IN PRINTING AND PUBLISHING TECHNOLOGIES

Osman Utkan
article en

Abstract

This study examines the recent transformations in printing and publishing technologies and evaluates Turkey’s position within the sector. With the rapid acceleration of digitalization, e-books, open-access platforms, and online publishing have emerged as strong alternatives to traditional printing. At the same time, artificial intelligence is playing an increasingly significant role in content production and distribution processes; while it facilitates tasks such as editing and translation, it also raises ethical debates. In terms of sustainability, environmentally friendly inks, recyclable papers, and energy-efficient production techniques stand out. The study analyzes the current situation in Turkey through open-access policies, the contributions of national platforms (DergiPark, ULAKBİM), and domestic digital publishing initiatives. In addition, a SWOT analysis is used to evaluate the sector’s strengths, weaknesses, opportunities, and threats. The findings indicate that the future of publishing will be shaped at the intersection of hybrid models, AI-assisted content management, and sustainability principles.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0905/a.php" alt="Hit counter" /></p>

European Journal of Management and Marketing StudiesVol. 10(2)
Kayseri Eğitim ve Araştırma Hastanesi (TR)
Openalex Percentile: Top 66%
Library Collection Development and Digital Resources
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