Influence of Vehicle Performance Perception on Consumer Decisions for Green Vehicles

In the context of growing environmental concerns and the global shift toward sustainable mobility, consumer adoption of green vehicles is increasingly influenced by perceptions of vehicle performance. This study examines the influence of performance perceptioncovering dimensions such as acceleration, driving comfort, battery efficiency, range, maintenance reliability, and overall technological innovationon consumer decision-making for green vehicles in Kanyakumari District, Tamil Nadu. Data were collected from 110 respondents using a structured questionnaire, adopting a convenience sampling method. Statistical analysis was conducted to determine the relationship between perceived performance attributes and purchase intention. Findings indicate that perceived driving range and battery efficiency are the most influential performance factors shaping purchase decisions, followed closely by driving comfort and maintenance reliability. Consumers expressed higher willingness to adopt green vehicles when performance perceptions aligned with their practical mobility needs and when brands demonstrated consistent quality assurance. Interestingly, environmental consciousness alone was insufficient to drive adoption unless coupled with positive performance perceptions. The study concludes that for wider green vehicle adoption in Kanyakumari District, manufacturers must focus on enhancing tangible performance attributes while effectively communicating these improvements to potential buyers. Strategic marketing that integrates both environmental benefits and verified performance claims can significantly strengthen consumer confidence and accelerate the transition toward sustainable transportation