DIGITAL PLATFORMS AS THE BASIS FOR THE TRANSFORMATION OF BUSINESS MODELS AND ECONOMIC ECOSYSTEMS

The research aims to analyze the role of digital platforms in the transformation of business models and the formation of economic ecosystems. The paper examines the main factors determining the success of their functioning, including the architecture of platforms, network effects, management mechanisms and institutional conditions. To achieve the goals, an integrated approach was used, including theoretical analysis and generalization of practical experience, as well as an assessment of the impact of digital technologies on economic efficiency. The results showed that the integration of digital platforms into economic sectors contributes to the competitiveness and sustainability of businesses, as well as stimulates the development of innovation. It is noted that the greatest effect is achieved with a combination of technological flexibility, an effective organizational structure and a favorable regulatory environment. The work is significant because it systematizes the factors and assessment methods that serve as the basis for developing effective strategies for the development of digital ecosystems in modern conditions.