ENVIRONMENTAL ENTREPRENEURSHIP AND SUSTAINABLE BUSINESS MODELS

In the context of the global environmental crisis, environmental entrepreneurship is becoming an important area of sustainable development. This article explores the theoretical foundations, the evolution of the scientific approach and modern practices of environmental entrepreneurship. Based on an literature review, key research areas have been identified: from conceptualizing terms and classifying ecopreneurs motivations to integrating sustainable business models and assessing their impact. Special attention is paid to the analysis of the stages of development of scientific research in this area. Empirical cases from India, Europe, and Southeast Asia are also considered, demonstrating the potential of ecopreneurship as an economically viable and socially significant practice. In conclusion, recommendations are presented for entrepreneurs, educational institutions, and policy makers to support and scale sustainable business models.