CONCEPTUAL PROVISIONS OF BENCHMARKING DEVELOPMENT

Currently, benchmarking in a modern enterprise has great potential for development, which can increase business productivity and efficiency, but this process requires maximum attention and a scientific approach. Benchmarking individual processes often brings faster results than strategic benchmarking leading to large-scale changes. Broader and more tangible results arise when benchmarking brings to the company a culture of continuous improvement and a desire to learn from others. Taking into account current trends, benchmarking tools are quite innovative and active tools for solving complex problems of enterprise development, optimizing business processes and personnel management, which will ensure an increase in the efficiency and profitability of enterprises and their competitive potential and competitive advantages over partner competitors, continuous improvement of staff qualifications and the use of its best practices. Benchmarking and its strategic and innovative tools are aimed at transforming consumer behavior, developing leadership skills, enhancing competitive positions, creating a favorable image and creating a loyal brand, which is possible with systematic analysis and monitoring of forecasting indicators and operational decision-making. As a result of scientific research, conceptual provisions for the development of benchmarking have been formed, the purpose of which is to develop theoretical, scientific, methodological provisions for the development of a strategy for the development of benchmarking at the stage of economic transformation, which, unlike existing ones, include a theoretical, scientific, methodological and practical basis for the formation of provisions, the practical value of which is to achieve an important result: the formation of a strategy for the development of benchmarking at the stage of economic transformation. The development of benchmarking at the stage of economic transformation, focus on optimizing activities and attracting innovations, strengthening competitive positions, focusing on crisis management, forming anti-crisis strategies and adapting to them.