Revolutionising consumer engagement through cutting-edge marketing strategies
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Authors
- A. Kavitha
- Pramod Kumar (ORCID: https://orcid.org/0000-0002-1971-4770)
- Manoj Kumar (ORCID: https://orcid.org/0000-0001-8988-038X)
- Niharika Singh (ORCID: https://orcid.org/0000-0002-7178-440X)
- M. Sivakoti Reddy
- Krishnabhaskar Mangalasserri
Publication Details
- Journal
- International Journal of Electronic Customer Relationship Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijecrm.2025.10073154
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00