Hungarian Ruling Political Party Fidesz’s ‘Soft Power’ Use of Religion: Themes, Networks, Partnerships

This article aims to stimulate better understanding of Fidesz’s use of religion as a ‘soft power’ tool. Exploring the Hungarian government’s ‘soft power’ has lately engaged the attention of professional researchers. The use of religious messaging, networks, and opinion formers to propagate positive images of Fidesz abroad has, however, largely been overlooked. This essay argues that such use has been both substantial and successful. The article’s primary focus will be on the use made of Christianity in government aligned communications and network building. Attention will, however, also be paid to the subsidiary roles played by Fidesz’s outreach to both Jewish and Islamic audiences.