Examining student acceptance of Procreate in digital art education using the technology acceptance model (TAM)

This study employs the Technology Acceptance Model (TAM) to explore students’ acceptance of Procreate in educational settings, focusing on the relationships between perceived ease of use (PEOU), perceived usefulness (PU), and behavioral intention to use (BIU). A cross-sectional survey was conducted among university students enrolled in art and design programs. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal significant positive relationships among the variables, with PEOU showing strong direct effects on BIU (β = 0.494, p < 0.001) and PU (β = 0.500, p < 0.001), while PU also positively influenced BIU (β = 0.205, p < 0.001). The model demonstrated a good fit (SRMR = 0.038, NFI = 0.947) and high reliability (Cronbach’s alpha > 0.90 for all constructs), confirming the framework’s robustness. These results contribute to understanding technology adoption in creative education and provide practical implications for educators, software developers, and institutional decision-makers. The study underscores the importance of usability in educational technology design, suggesting that prioritizing user-friendly interfaces can enhance student engagement and adoption of digital art tools.