Cultural Aspects of General Artificial Intelligence

Cultural attitudes and societal norms greatly influence the acceptance and utilization of new technologies such as Generative Artificial Intelligence (GenAI). This study compares opinions toward GenAI between three large Spanish-speaking countries (Mexico, Spain, Argentina) on three continents and four large English-speaking countries (the US, UK, India, and Nigeria) on four continents. One hundred forty-two text sources were collected via the internet, containing text materials discussing GenAI in these countries. Thematic Analysis of these texts was used to identify their major themes, and the results revealed the top 8 themes for the Spanish-speaking countries and the English-speaking countries, respectively. The results showed similarities and differences both between Spanish- and English- speaking countries and within each language group. This research provides concrete evidence that it is important to consider cultural aspects of GenAI as one of the human factors issues that need urgent attention.

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Publication Details

Journal
Proceedings of the Human Factors and Ergonomics Society Annual Meeting
Published
2025-08-30
DOI
https://doi.org/10.1177/10711813251367741
Primary Topic
Language and cultural evolution
Type
article
Field-Weighted Citation Impact
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article

Cultural Aspects of General Artificial Intelligence

Maria Fields, Pablo David Villarreal, Yili Liu
Proceedings of the Human Factors and Ergonomics Society Annual Meeting
Language and cultural evolution
article

Cultural Aspects of General Artificial Intelligence

Maria Fields, Pablo David Villarreal, Yili Liu
article en

Abstract

Cultural attitudes and societal norms greatly influence the acceptance and utilization of new technologies such as Generative Artificial Intelligence (GenAI). This study compares opinions toward GenAI between three large Spanish-speaking countries (Mexico, Spain, Argentina) on three continents and four large English-speaking countries (the US, UK, India, and Nigeria) on four continents. One hundred forty-two text sources were collected via the internet, containing text materials discussing GenAI in these countries. Thematic Analysis of these texts was used to identify their major themes, and the results revealed the top 8 themes for the Spanish-speaking countries and the English-speaking countries, respectively. The results showed similarities and differences both between Spanish- and English- speaking countries and within each language group. This research provides concrete evidence that it is important to consider cultural aspects of GenAI as one of the human factors issues that need urgent attention.

Proceedings of the Human Factors and Ergonomics Society Annual MeetingVol. 69(1)
University of Michigan (US), University of Monterrey (MX)
Openalex Percentile: Top 73%
Language and cultural evolution
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