Research on the Application of the RFM User Segmentation Model in the Digital Marketing of High-quality Agricultural Products for Rural Industry Revitalization

Rural revitalization is the key strategy to achieve the modernization of agriculture and rural areas, and digital marketing, as an important means to promote the revitalization of rural industries, its importance is self-evident. This research focuses on the digital marketing strategies of high-quality agricultural product brands in the context of rural revitalization. A precision marketing framework suitable for the rural market is constructed, and the RFM user segmentation model is used to complete the task of shaping digital user portraits. In the process, it also combines the unique regional characteristics and cultural core of agricultural products for comprehensive consideration and analysis.