National Entrepreneurship Education in Universitas Padjadjaran, Indonesia

The aim of the present study was to analyze the effectiveness of the implementation of the WMK (Unpad) Independent Campus Entrepreneurship program. It was conducted at Universitas Padjadjaran, involving a sample of 427 participants from 65 universities and 42 field assistant lecturers (DPL). It was conducted as a 1-semester program between August and December 2023, The program followed a three-stage model: Pre-Immersion, Immersion, and Post-Immersion. Hybrid and full online learning methods, project-based learning, more than 90% of resource persons are competent practitioners, and the support of learning platforms from Unpad and external parties makes the learning implementation process quite effective. Finally, it can be concluded that the implementation of the WMK Unpad program is effective; all our hypotheses related to the program’s competency turned out to be significant, indicating that implementing such programs in universities will help countries create jobs and enhance their economic dynamics. Although results were positive, some issues were noticeable, such as not all materials being available, inconsistent student and DPL participation, and the lack of a team specifically looking after online and hybrid classes. This research helps in improving how entrepreneurship is taught within the curriculum of the Merdeka Belajar Kampus Merdeka (MBKM) policy.