Technologies as KM Tool for Sustainability in Hospitality: Practitioners Perspective

This study explores how hospitality businesses leverage technologies as Knowledge Management (KM) tools to enhance sustainable performance in this sector. By integrating artificial intelligence (AI) and other emerging technological solutions, businesses can mitigate negative environmental impacts, improve employee working conditions, and reduce operational costs. The study highlights the strategic role of technology in facilitating knowledge creation, sharing, and application to drive sustainability in the hospitality sector. The research is based on a narrative analysis of qualitative secondary data obtained from the Hospitality Technology Network and expert panel discussions at a leading industry conference in Poland, focusing on automation and technological advancements in the hospitality sector. The results indicate that AI and other technological innovations serve as effective KM tools, enabling hospitality businesses to achieve economic, social, and environmental benefits. Practitioners view these technologies as critical enablers of sustainable development, process optimization, and long-term competitive advantage. The study underscores the role of technology in transforming knowledge into actionable insights and facilitating sustainable business practices. This paper provides insights into the adoption and effective use of sustainable technologies, particularly for small and medium-sized hospitality enterprises (SMEs). By examining practitioners' experiences with KM-driven technological solutions, the study offers practical recommendations for hospitality managers seeking to enhance sustainability. The findings can serve as a knowledge base for SMEs aiming to integrate technology into their sustainability strategies. This research contributes to the discourse on KM and sustainability in the hospitality industry by identifying specific technologies and systems used by practitioners. By emphasizing the intersection of technology, KM, and sustainable business practices, the study offers a novel perspective on the digital transformation of hospitality businesses. The insights presented provide a foundation for further research and practical applications in the field of sustainable knowledge management.