ARTIFICIAL INTELLIGENCE IN THE FIELD OF TOURISM

The tourism sector is constantly evolving and every year modern technologies are being introduced, one of which is artificial intelligence. The latest research in the field of tourism proves that the use of artificial intelligence to automate booking, registration and other processes is widely used. This, in turn, has a positive effect on the quality of work and competitiveness of travel agencies. This article analyzes the use of artificial intelligence by users and its impact on the tourism sector of the regions, and also considers the problems associated with the use of artificial intelligence and possible solutions.