The Impact of the Big Five Personality Traits on Micromobility Use Through Financial Well-Being: Insights from Bursa City, Turkey

This study explores factors influencing micromobility (MM) use in Bursa, Turkey, focusing on personality traits, financial well-being, weather, terrain, and demographics. Using Structural Equation Modeling (SEM) with survey data from 597 respondents, the results show that neuroticism increases MM intention, while financial anxiety decreases it. Personal competence lowers financial anxiety and security concerns. Weather negatively affects MM intention, whereas terrain conditions have no significant impact. Middle-aged individuals are more likely to use MM, while associate degree graduates are less inclined. Gender directly influences MM behavior. MM intention positively affects actual use, with financial anxiety indirectly reducing usage and neuroticism indirectly increasing it. Financial anxiety mediates the link between all personality dimensions and MM use. This study uniquely integrates personality and financial well-being into MM research, offering insights for policy measures such as financial support programs, weather-adaptive infrastructure, and training initiatives for neurotic individuals to encourage MM adoption.