COMPARATIVE ANALYSIS OF SMALL BUSINESS STRATEGIES

The article is devoted to the study of strategies used by small businesses in modern economic conditions. The author conducts a comparative analysis of various approaches to strategic management, including methods of adaptation to changes in the market, innovative strategies and traditional development models. Particular attention is paid to factors influencing the choice of strategy, such as competition, access to resources, the level of technological development and government support. The paper presents the results of an empirical study conducted on the basis of data from small businesses in various industries, which allows us to identify key trends and problems in their strategic planning.