Streamingplatform spotify on the threshold of profitability
The streaming platform Spotify has become the largest music platform globally by number of subscribers and has played a transformative role in the digitalization of the music industry. This paper investigates Spotify’s financial trajectory over the past seven years, examining its journey toward profitability in the context of the platform economy. Specifically, the study addresses three research questions: the overall financial success of the platform, the growth trend in user numbers, and the evolution of share prices. The meth-odology includes financial trend regression analysis and ANOVA to explore the relationship between operational metrics and stock per-formance. Data were drawn from Spotify’s annual reports and public databases. The findings indicate that Spotify is entering a period of financial stability, with a positive net income achieved for the first time in 2024. These results have practical implications for understand-ing monetization strategies in digital platforms and theoretical signifi-cance in relation to platform economics and disruptive innovation.
Authors
- Joško Lozić (ORCID: https://orcid.org/0000-0001-5568-5279)
- Ines Lozić
- Katarina Fotova Čiković
Publication Details
- Journal
- Obrazovanje za poduzetništvo - E4E
- Published
- 2025-08-28
- DOI
- https://doi.org/10.38190/ope.15.1.6
- Primary Topic
- Digital Platforms and Economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00