Analysis of Breast Cancer Information on Facebook Using Neural Network–Based Topic Modeling and Metadata Analysis of English and Spanish Content: Comparative Study

Facebook breast cancer content is generally consistent across languages. However, differences in engagement behavior suggest that English- and Spanish-speaking populations engage with content differently, highlighting cultural variability that warrants further exploration. Notably, leading cancer authorities may not have a strong presence in Spanish, indicating that the most accurate and up-to-date information may not be reaching a population particularly prone to worse breast cancer prognoses.

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Publication Details

Journal
Journal of Medical Internet Research
Published
2025-08-29
DOI
https://doi.org/10.2196/79161
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Analysis of Breast Cancer Information on Facebook Using Neural Network–Based Topic Modeling and Metadata Analysis of English and Spanish Content: Comparative Study

Danny Valdez, Rasika Muralidharan, Arthur D. Soto-Vásquez, María Montenegro
Journal of Medical Internet Research
Social Media in Health Education
article

Analysis of Breast Cancer Information on Facebook Using Neural Network–Based Topic Modeling and Metadata Analysis of English and Spanish Content: Comparative Study

Danny Valdez, Rasika Muralidharan, Arthur D. Soto-Vásquez, María Montenegro
article en

Abstract

Facebook breast cancer content is generally consistent across languages. However, differences in engagement behavior suggest that English- and Spanish-speaking populations engage with content differently, highlighting cultural variability that warrants further exploration. Notably, leading cancer authorities may not have a strong presence in Spanish, indicating that the most accurate and up-to-date information may not be reaching a population particularly prone to worse breast cancer prognoses.

Journal of Medical Internet ResearchVol. 27
University of New Brunswick (CA), University of Nevada, Las Vegas (US), Indiana University Bloomington (US)
Openalex Percentile: Top 71%
Social Media in Health Education
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