ECONOMIC AND ENVIRONMENTAL ASPECTS AND THE GREEN AGENDA OF THE EU, WITH THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN FAMILY ENTREPRENEURSHIP

Family entrepreneurship refers to the entrepreneurial activities of a family, encompassing not just the operation of a family business but also the family’s overall approach to business and innovation. It involves multiple family members actively involved in ownership and management roles, with a focus on long-term growth, sustainability, and the preservation of family values. Family firms are those in which the family controls the business through involvement in ownership and management positions. The majority of the shares in the business are owned by family members and at least one member of the family is involved in the management or administration of the firm. Climate change has a great impact on the development of family entrepreneurship. Green technology, above all green chemistry and its application in agriculture, has great importance and role.