SPORTS EVENT MANAGEMENT AS A CONCEPTUAL MODEL, WITH A REVIEW OF THE IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE

A sports event represents a complex system characterized by a specific organization, social and economic structure. Namely, a sports event is a system of interconnected elements such as management, organizational, resource and marketing. This paper refers to the problem of understanding the essence, function, purpose and methodology of the organization of a sports event, as a complex system. The main goal of the work is to present a conceptual model of sports event management, to determine the factors, management functions and techniques that affect the organization of a sports event as a complex system, as well as the application of artificial intelligence during the process of organizing a sports event. The technological process of a sports event and its creation and realization are realized through the application of various instruments and procedures, mechanisms and management functions presented in this paper.