Product Management: Tasks, Roles, and the Importance of Data

Product managers play a pivotal role in transforming market insights into innovative products that meet customer needs while aligning with business objectives. This study examines the roles and tasks of product managers, focusing on how data supports decision-making. The findings reveal a total of 139 tasks, characterized by stakeholders, required data, methods, supporting software, and data support needs and clustered into 16 distinct roles. This approach provides a comprehensive overview of the interplay between roles and tasks, offering valuable insights into how data can help product managers navigate their responsibilities within organizations.