ON THE ISSUE OF TEACHING CROSS-CULTURAL BUSINESS COMMUNICATION TO NON-LINGUISTIC UNIVERSITY STUDENTS

The paper is devoted to the issue of teaching cross-cultural business communication to non-linguistic university students. The author summarizes the theoretical foundations of such concepts as «cross-cultural communication», «culture», «cross-cultural business communication» and emphasizes the role of intercultural business communication for successful professional activity of a specialist with any professional focus. Sample exercises for forming and developing skills in both oral and written business communication are given.